Inc & Co Announces Agreement to Sell MyLife Digital to Germany’s DataGuard

Inc & Co, the business group founded in Manchester which includes companies such as Skylab, Cuhu, KNOMO London, and Laundrapp today announced the successful sale of European market leaders in consent and data preference management, MyLife Digital, to Germany based DataGuard.

MyLife Digital was founded in 2014 and acquired by Inc & Co in July 2020 alongside Wood for Trees and Insight Analysis.

DataGuard is a leading data privacy and information security company with offices in Munich, Berlin and London. Over 1,500 customers – ranging from small and medium-sized businesses to large enterprises – use DataGuard’s end-to-end “Privacy-as-a-Service” and “Information Security-as-a-Service” solutions. With this acquisition, DataGuard will add a new solution called DataGuard Consent to its privacy software suite and further expand its footprint and customer base in the UK. 

Jack Mason, Group CEO of Inc & Co, said, “We are delighted to have found a fantastic home for MyLife Digital, whose technology empowers consumers to think ‘privacy first’ when shopping and doing business online. DataGuard & MyLife Digital have synergies that will create a strong leader in the privacy and data protection arena, and I’m excited to follow their progress in the coming months.”

“The sale will enable us to support our growing portfolio of data, retail and digital businesses including the newly formed Inc Retail, which now includes Chop’d, KNOMO London and Laundrapp. We’re excited to be able to dedicate more time and resources to Inc Retail in addition to supporting the development and growth of new acquisitions currently on our radar.”

Thomas Regier, DataGuard Co-Founder and Co-CEO: “We are thrilled to welcome the MLD team into DataGuard. Together, we will expand their strong customer base and help many more organisations across the globe become privacy compliant and generate value through transparency and consent.” “The MLD team has built a best-in-class and highly scalable consent and preference management product that will be an integral element of our software suite – allowing us to extend DataGuard’s capabilities into another crucial area of the Privacy UX”, adds Kivanc Semen, DataGuard Co-Founder and Co-CEO. 

The MyLife Digital acquisition was spearheaded by Fresh Thinking Group and became part of Inc & Co in July 2020 along with Wood For Trees and Insight Analysis, which will both stay within the Group.

About DataGuard:

DataGuard is an all-in-one data privacy and information security platform. Over 1,500 customers use DataGuard’s end-to-end “Privacy-as-a-Service” and “Infosec-as-a-Service” solutions to comply with regulation such as GDPR or attain and retain certifications such as ISO 27001 and TISAX. Over 150 employees in Munich, Berlin and London enable our customers to operationalize privacy and information security throughout all their business processes – thereby driving compliance, mitigating risks, and generating value through trust and transparency. To learn more, visit or connect on or Twitter

About MyLife Digital:

MyLife Digital puts trust at the heart of personal data. Founded in 2014, it has developed a leading consent and preference management platforms. The platform enables the organisation to generate more value from personal data, build trust by infusing transparency and empowerment in customer journeys and comply with data protection regulations. A team passion for ethical data and best practice in privacy ensures the MyLife Digital platform gives over 30 million consumer’s more control over their data.

Inc & Co Announces Agreement to Sell MyLife Digital to Germany’s DataGuard Inc & Co
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