Chop’d eyes retailing opening with substantial tech investment
The healthy high street eatery, Chop’d confirmed its commitment to a bumper opening with a huge tech investment to help diners beat the queue and safely order when it reopens stores on the 12th of April.
The investment will see the installation of state-of-the-art digital screens and a new Chop’d app, available for iOS, Android and web, allowing customers to click and collect in seconds from their smartphone or computer with a freshly made, tasty lunch ready to go in minutes.
Along with the mobile app, a substantial investment has been made in digital signage, which will make it quicker and easier to see daily specials and seasonal food favourites.
Chopd’s app was created in partnership with Qikserve, an enterprise platform specialising in flexible, touchless ordering and payment solutions for hospitality businesses.
Dan Shaw, Managing Director of parent group Inc Retail, said “The customer experience within our Chop’d stores up and down the country is and always has been Chop’d’s No.1 priority. Our new app for Apple and Android phones will simplify the ordering and pickup experience by enabling our customers to order and collect, quickly, but more important safely during the pandemic. I encourage our customers to download the app ready for when our stores begin a phased opening on April 12th.
“Qikserve have been an ideal partner in creating this seamless experience and we’re impressed with their technical experience and infrastructure that underpins our new mobile experience.”
Nick Hucker, Chief Revenue Office at QikServe said, “Chop’d is a vibrant brand that anyone who works or lives in London knows and loves; its focus on healthy, locally sourced and sustainable produce is exactly what consumers want in 2021.
“Returning to offices, we know that employees will be looking for quick, safe and reliable ways to purchase their food, so we’re thrilled to be powering Chop’d’s new digital ordering service. We’re confident that the ability to order and pay ahead will enhance the customer experience, generate fresh customer loyalty and make advocates of regular guests.”
Chop’d currently operates from 12 high street locations across London, Leeds, Liverpool and Manchester.
To find out more, visit www.chopd.co.uk