Inc & Co acquires sports analytics business Insight Analysis in digital sports services expansion

Manchester-based digital collective Inc & Co has announced the acquisition of Insight Analysis, a sports analytics company offering data analysis to help elite athletes from the world of football, rugby, tennis and athletics improve their performance.

The move adds to the company’s growing network of sports services, which includes Skylab, a digital sports agency acquired in May, and marks the third acquisition in just seven days for Inc & Co, following the addition of data specialists MyLife Digital earlier in the week.

The collective, which launched in July 2019 to help digital businesses prosper, recorded a £10 million turnover in its first 12 months and now taking the total number of digital businesses at Inc & Co from six to nine and doubling its talent count to 250.

Jack Mason, Group CEO of Inc & Co, comments: “Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the LTA, The FA, The RFU, and British Sailing. I am particularly excited to see the synergy between Insight Analysis and our recently acquired digital sports agency Skylab, as they both possess specialist skillsets in sports.” 

Mike Hughes, Director of Insight Analysis says, “We are incredibly excited by the new ownership. The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.” 

Mason added “We know that the leading digital platforms will become increasingly involved in sport, and the growth of the sector has accelerated in a turbulent 2020. Now is the time when sport’s governing bodies, leagues and clubs are analysing how to navigate their way through the crisis brought about by the coronavirus pandemic and are recognising the growing importance of data.”

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