Sustainably sourced high street eatery, Chop’d joins retail group

Chop’d, the locally sourced & sustainable high street eatery has been acquired by Inc Retail. The deal brings together Chop’d and recent acquisition, KNOMO, into the newly expanding retail group. 

The group, set up to transform and redefine retail, now boasts two high street brands, both of which will be led by industry expert and Managing Director, Dan Shaw.

Boasting sustainability accolades and industry firsts, Chop’d was the first retailer to launch a UK manufactured 100% recycled salad bowl and additionally the first and only retailer to sell reusable salad bowls to date saving over 200,000 plastic bowls. A lunch-time favourite, Chop’d is popular with business professionals who opt for a fresh, locally sourced lunch.

Speaking of the acquisition, Managing Director for Inc Retail Group, Dan Shaw said; “Chop’d have a unique product offering which fits perfectly within the retail group and as a brand has always sourced 100% of its produce from the U.K, including having saved over 3.5 million plastic bags from going to waste since inception. This alone shows what a worthwhile cause Chop’d are, and I’m excited to have them join us as part of the Inc Retail offering. 

Established in 2004, Chop’d has 13 stores, in Manchester, Leeds & London, all of which will stay open in the deal which will see the current team and brand continue to grow as all jobs will be kept in the share purchase. 

Eddie Holmes, MD of Chop’d said about the acquisition, “The team and I are extremely excited to have this opportunity to reinvigorate Chop’d and allow us to bring our super healthy, tasty, sustainable food back to our faithful customers and to those yet to discover us. We just can’t wait to get started”.

Jack Mason, Group CEO of parent company, Inc & Co said; “We recently announced the purchase of retail brand KNOMO, and this purchase of Chop’d will bring yet another exciting and unique brand into Inc Retail Group, which will redefine what the high street means to all of us. 

Being a customer of Chop’d has meant I have seen first hand the inspiring work the company has championed, and I’m looking forward to seeing Dan and his team grow the brand to new heights.”

As part of the acquisition, there will be significant investment in expanding the menu offering, website and back-end ordering systems which will breathe a fresh new life into the brand that consumers know and love.

About Inc Retail

Inc Retail is redefining the retail landscape. We exist to nurture and transform brands, providing them with a platform to grow and perform exceptionally in an ever-changing omnichannel environment. Inc Retail is home to KNOMO, one of the country’s highest-rated providers of luxury bags and sustainably sourced high street eatery, Chop’d.

About Chop’d

We’re passionate about using only the freshest, tastiest and highest quality ingredients in all of our recipes and we are proud of the food we serve. Our aim is to create real good food, which is healthy and balanced but is packed with flavour. Since 2004 we have grown our brand to now have branches in Manchester, Leeds & London.

About Inc & Co

Inc & Co is an award-winning digital business group of over ten brands and 240 staff, across the U.K. Our companies are experts in tech, property, marketing, and data. Founded in 2019 in Manchester and headed up by Group CEO, Jack Mason, Inc & Co has grown to now have offices in Leeds, London, Bath, and Manchester.

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