Content Manager

Location: Manchester

Salary: £25k - £30k

We’re Neon! A digital marketing agency, part of the Inc & Co Group with not just a strong team, but a strong history too. We transform digital strategy and in turn, our clients’ businesses. Whether it’s SEO or social media, web design or development, we’re a talented team of marketers, designers and developers who love to put our expertise and creative minds together to help achieve our clients’ business goals.

The Content Manager is responsible for generating original creative & editorial ideas that meet the requirements of the client and grab the attention of the target audience.

This will involve brainstorming, planning and creating the written content of a professional standard to be published in various formats. This could mean blog posts on a website, user guides, social posts, or emails, all written with a stated client goal in mind

Post-publication, the Content Manager is then responsible for reporting on the performance of content produced and providing insights which can inform future strategy.

The role requires working in conjunction with the Neon account, design and marketing teams.

Job requirements

Responsibilities:

  • Understanding clients’ target audience/personas to inform strategy
  • Devising content marketing plans and executing content strategies
  • Brainstorming visual and copy ideas with other members of the content & creative team & external parties
  • Writing synopses/ briefs
  • Writing content proposals
  • Writing content copy
  • Presenting content copy internally and externally to clients
  • Content monthly reporting
  • Ad-hoc content reporting
  • Modifying copy until the client is satisfied
  • Overseeing the production process ensuring content is delivered to deadlines
  • Presenting at regular client and/or inter-agency meetings face to face, phone or via Skype
  • Measurement and analysis using various analytics software
  • Liaising with the search department ensuring SEO recommendations are implemented and/or incorporated into content planning
  • Developing and maintaining client relationships together with Account Managers to grow the accounts
  • Carrying out regular market and competitor research and analysis to inform/amend strategy
  • Staying up to date with news/trends of industry/ sector the client is in
  • Understanding the role of social channels & how it informs the content strategy

Essential qualifications, skills and experience:

  • Fluent in English both spoken & written
  • Educated to degree level, preferably marketing communications, PR, journalism, English, business or psychology-related subjects
  • Experience working with a brand or marketing/digital agency
  • Experienced in drafting written communications in various styles
  • Ambitious and self-starter
  • Able to work independently and use creative thinking to solve problems
  • Attention to detail and writing content in line with brand guidelines
  • Excellent communicator both with internal and external stakeholders
  • An interest in digital communications and publishing
  • Experience of working within the Wordpress CMS platform

Desirable:

  • An understanding of the basics of Search Engine Optimisation and how it applies to content structure and publishing
  • Knowledge and experience of marketing automation platforms such as Hubspot