Retail Marketing Manager for Inc Retail

Location: London

Inc Retail exists to nurture and transform brands, providing them with a platform to grow and perform exceptionally in an ever-changing omnichannel environment.

We are a home for exciting brands in the fashion, apparel, beauty and food & beverage sectors. We span the retail, franchise and wholesale industries and are actively looking for new acquisitions.

Inc Retail has recently announced the exciting acquisitions of luxury accessories brand KNOMO, one of the country’s highest-rated providers of luxury bags and chop'd, the sustainable high street eatery.

Sitting within Inc & Co enables Inc Retail to offer our collective of brands support from our network of companies including property, digital & marketing, and data.

It is in our DNA to nurture, not control the brands within Inc Retail. We are looking for a talented retail marketing manager to join our team to work across our growing collective of brands.

About KNOMO:

We work to live the life we’ve always dreamed of - Knomo designs accessories that keep up with wherever life takes you. Wherever you are right now, this is your office. We source the finest full-grain leathers and durable, premium fabrics, and we use strictly custom hardware. Our studio HQ based in London is a collaboration of industrial design and fashion design to ensure every product delivers on both style and substance.

About Chop’d

Chop’d the sustainable salad eatery began trading in Leadenhall market in December 2004. Our vision was to bring fast, healthy, British sourced food to the lunch market, predominantly targeted at city workers. Our benchmarks were that we would only serve food that we would be happy to feed to our children and to treat our customers how we would like to be treated ourselves. We still adhere to those principles today.

About Laundrapp

We're the people that bring laundry and dry cleaning services straight to your door. Laundrapp covers dozens of towns and cities across England and Scotland. In 2019, we merged with a dry cleaning company, Zipjet, and in 2020 the combined business was snapped up by Inc&Co. Now as part of the Inc&Co family, our energetic team of drivers, logistics managers, customer care agents and central support staff are flying the Laundrapp banner and striving to not only improve our service but expand it to more locations than ever before. Key to this, of course, is our trusted cleaning partners, who provide decades of expertise and help put the laund in Laundrapp.

Job requirements

Reporting directly to the Creative Director and also working with the Managing Director of Inc Retail, you will have a thorough understanding of our brands, their customers and products. You will live and breathe retail and will deliver a fully integrated marketing strategy for each of our brands, whilst considering the relationship and collaborative opportunities between each of the brands in our retail group. This position would require someone who is dynamic, able to work on their own initiative and willing to get their hands dirty executing, not just strategising. The responsibilities would include, but not exhaustive of the following:

  • Plan & Execute performance marketing campaigns
  • Plan & Execute the brands social media strategy
  • Solid understanding of Google AdWords and google analytics
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Plan & execute effective CRM / email marketing
  • Deliver channel reporting and be able to optimise campaigns, explain performance trends and report ROI
  • Analise customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Collaborate with group marketing
  • Work in partnership with Creative Director & Managing Director to find a cost-effective way to promote Inc Retail Brands
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Person Specification

  • Bachelor degree in marketing, business or related field ( desired but not essential)
  • 3-5 years’ experience in a similar role
  • Graphic design skills
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Creative & Media brief writing
  • Strong project management, multitasking and decision skills
  • Metrics-driven marketing mind
  • Proficiency with online marketing and social media strategy
  • A creative thinker who enjoys finding different ways to get things done
  • Willingness and ability to travel
  • A roll you’re your sleeves up attitude and low ego
  • Established press and media contacts are useful