A new strategic partnership with MARCH 15 will see both brands capitalise on the growing demand for high-quality bags and travel accessories which are made to last.
March 15, based in the Netherlands, will work with KNOMO London to bolster its reach in Europe, a market where the bag and accessory maker has seen increasing customer interest over the last few years.
By working on European sales strategies and forming new key relationships with department stores, the partnership will combine the knowledge and experience of March 15’s work in Europe with the quality and craftsmanship of KNOMO London’s products.
MARCH 15 currently operates a contemporary high-tech luggage brand, which has been designed and engineered in the Netherlands since 2017.
Commenting on the partnership, Eva Rawson, Design Director of KNOMO London, said:
“’ This is an exciting move for the brand to grow the business with partners focusing on their specific regions with their expertise. Myself and designer Gemma are working on a brand-new collection of hard-side luggage to complement our popular bag collection. In February, we’re also looking forward to attending Offenbach, a world-leading trade fair for leather goods, bags and luggage, alongside our new partners, MARCH 15.”
The partnership comes when the brand will celebrate its 20th anniversary later this year, showing that demand for high-quality, long-lasting bags and accessories is still a key buying factor for consumers.
Dan Shaw, Chief Commercial Officer for KNOMO London, added.
“Developing key partnerships with experienced companies like MARCH 15 is the key to our European success. We’ve always served our loyal customers across many European countries, but with our new relationship, we will further see KNOMO London’s reach expand to offer even more customers the opportunity to touch and feel our quality products for themselves.”
As well as working across Europe, the companies will also work together to strengthen wholesale operations and marketing strategies already built in the U.K.
Shaw further added,
“This partnership with MARCH 15 is an exciting step for the brand, which consumers know and love, and I’m incredibly excited to work with Eli and his team. As we celebrate our 20th birthday this year, I’m also looking forward to further expanding the reach of KNOMO London across new markets globally.
We’re currently in the process of exploring further countries for the brand to capitalise on, such as the U.A.E, U.S.A and Australia, and this partnership with MARCH 15 is just one of many relationships we hope to form as the brand expands.”
About KNOMO London
KNOMO London is committed to creating innovative and functional bags and accessories for the modern-day urban dweller. Founded in London in 2004, we set out with a mission to create bags that combine style, functionality, and technology. Today, we are a globally recognised brand with customers in over 120 countries, and we continue to innovate and push the boundaries of what’s possible. KNOMO London was acquired by Business Group, Inc & Co. in 2021.
About March 15
For over many years MARCH 15 luggage produced superb cases for every kind of journey. Impeccable design standards, careful choice of materials and exacting standards of workmanship combine to bring you a wide world of choice for every journey and every destination. Traveling with minimum effort is our constant aim, and with our wide choice of even lighter cases, we’ve made a vast difference to all kinds of journeys, especially those where door to door porterage is not an option. On the long walk through the airport terminal or out onto the railway platform, by ship, plane, car or train, wherever your life takes you, you can travel with confidence, because March cases take you there.
Contact
Dan Shaw
